The NFL doesn’t usually need anything external to help boost its ratings, but playing the last ‘Star Wars: The Force Awakens’ trailer before the film comes out during the Monday Night Football game between the New York Giants and Philadelphia Eagles was very helpful.
The game between the Philadelphia Eagles and New York Giants, two NFC East teams with a strong following and interest beyond their local markets, earned a 9.6 metered market rating, which is 13% higher than the previous MNF game between the Pittsburgh Steelers and the San Diego Chargers.
Around 15 minutes before the trailer appeared, the rating jumped to an 11.7 metered market rating and stayed that way until after the trailer was finished. Only the October 5 game between the Seattle Seahawks and the Detroit Lions beat out the 9.6 rating among the Monday Night Football games, although we still haven’t hit the halfway mark of the season. Nothing, including that game, has topped the 11.7 rating during peak moments of games so far this season.
According to TheWrap, the game beat the metered market average in both New York, which had a combined 14.0 rating with both ESPN and WPIX-CW airing the game, and Philadelphia, where it had a whopping combined 32.3 rating, from both ESPN and WPHL-IND, and was also the third-biggest Monday Night Football has ever brought into WatchESPN, and was up 89% over the Week 6 game in 2014.
It was the highest rated cable TV program that day with a 5.2 rating among adults 18-49, with just under 14 million in viewership numbers. Before the Phantom Menace came out in 1999, many people bought tickets to films in order to see the movie’s trailer and then walked out of the cinema. While ways of viewing trailers these days has changed, the hype for a new Star Wars is always strong.