The Brooklyn Nets still don’t have their arena completed, as the Barclays Center is still awaiting completion, but the relocated franchise is taking the next step in shedding its New Jersey past behind it, unveiling two new logos for their new and old fans to behold.
The logo was designed by the most recognizable face of the ownership group, Jay-Z. The Nets shield with the new B and Brooklyn below will be the primary logo, while the Brooklyn, New York with a basketball in the middle will be the secondary one.
According to Jay-Z, the design’s boldness demonstrates confidence in the new direction. Whatever that means. Doesn’t matter on which side of the river this team plays in, there has to be a major overhaul of the roster before the Nets return to the playoffs. Creating a fan base in Brooklyn (their new arena can hold 18,103 in attendance) is probably the first order on the menu.
Barclays Center is the 8th home for the Nets franchise, which began as the New Jersey Americans in 1967. Later they became the New York Nets until the merger. In 1977 came the New Jersey Nets, holding up until 2012. During the franchise’s history, they’ve played in Teaneck Armory in Jersey, the Long Island Arena in Commack, the Island Garden in West Hempstead, the Nassau Coliseum in Uniondale, the Rutgers Athletic Center, the Izod Center in East Rutherford and the Prudential Center in Newark during the last couple of seasons.