If you think you can take your car to the Super Bowl and just park it there, think again. The NFL is planning to make more money than ever before in this event, making sure some special limitations are being placed to get more money out of fans who have already spent quite a lot in order to be a part of the event.
The NFL is about making money, even though it’s a not-for-profit institution that paid its CEO nearly $30 million in 2012. It’s making more than $9 billion annually, and the projections put it at close to tripling it to more than $25 billion by 2027. That isn’t stopping the league and the owners from pocketing public money, with And through it’s money making schemes, with 68% of NFL stadium construction costs since 1923 coming from taxpayer money. It has also has come up with some interesting ways to keep the money coming out of the pockets of the fans coming to see the game: No tailgating allowed, while pretty much forcing fans to come through buses called the fan express, which will cost $51 to go on, picking up and dropping off passengers at nine locations around the region. Fans can also take N.J. Transit (one of the worst in the nation) to the MetLife Stadium stop or be dropped off by vehicles that must have parking passes.
Why? Well, it’s not about the parking, because there’s usually enough space for everyone. The Giants and the Jets played 16 games at MetLife stadium this season without a single problem, or one that dictates this kind of change. Goodell? He cited security problems, the magic phrase to make people shut up and nod in acceptance.
Let’s assume that 40,000 people take the fan express? That’s a cool $2 million for the NFL, who probably found a way to get someone else to pay for the buses. When we say NFL, we aren’t speaking about some magical entity in the sky. These are the owners, and their representative, who are doing everything they can to keep this money making machine rolling.
Update: By the way? The whole transportation factor in the Super Bowl XLVIII was a massive disaster.
Just back in 2011 Jerry Jones, a man who took $325 million from Arlington taxpayers to fund the new Cowboys stadium, had the audacity to say this: Rather than before it goes over the cliff, like we wish we had done in this country 10 years ago, make the changes now in the business model that will grow the pie, because it’s too great a game for our fans.
Is this surprising? Not at all, but it seems that inch by inch, Goodell, backed by the owners who simply love the direction he’s taking them financially, are growing bolder and greedier, not missing an opportunity to make this game an even more luxurious event at the expense of the fans.